“Kulluna Ahl” campaign is meant to strengthen and solidify the social bonds, as the Jordanian families are well known for supporting one another. We all grew up with good neighbors racing for assisting and helping each other. The name of the campaign is but a reminder of these traits; it is great to remind our folks that we are still maintaining our social connectedness and solidarity ; and it is also great to remind our good people that we are all there to help the “poor” discreet families amidst the mounting international prices which affect us all, without losing sight of the humane aspect.

 It is such a simple initiative that encourages people, when shopping at the supermarkets, to purchase some food staffs, each according to his financial needs, and donate the same into a box especially designated for this particular purpose. The food materials are to be collected ,sorted out, packed, and eventually delivered to the needy and discreet families, only within the boundaries of GAM. Donations in kind ( food staffs) could be made through companies, firms, and institutions.

 The donated materials should not be easily spoiled, not in need for refrigeration, and easy to store, such as : sugar, rice, powder milk ,cooking oil, tea, spaghetti, endomy, pasta, flower, beans, grains( of all kinds), vegetable cooking butter, sesame-seed sweets, sesame oil sauce, canned food (of all kinds) and canned meat.

1- The initiatives is to be supported by the private sector, namely banks, companies and factories, through donations in kind; therefore , cash donations are not acceptable. Donors are to purchase the food materials and hence coordinate with GAM to arrange for delivering these donations;
2- Donors may allocate a specified amount and pay directly to the food supplier, following an agreement specifying kind, quantity and price, and in coordination the initiative coordinator at GAM.

The volunteers role is informative; it is played through the identification of the initiative and its objectives, and through the dissemination of pertinent brochures to the public at large and to malls, and supermarkets within the following regions ( regions are not mentioned) The young volunteers are not authorized to collect any donations in cash or in kind; their role is confined only to the afore entioned informative duty.

The Initiative has signed cooperation agreements with National Alliance Against Hunger and Food Security chaired by HRH Princess Basma Bint Talal with the aim of consolidating efforts and exchanging expertise in this field. The International Food Banks Network was briefed on the Initiative achievements, and consequently training on world food banks was conducted in the USA. “Kulluna Ahl” Initiative is considered a member in the Jordanian Food Bank which was launched in March 2009. The Initiative joined activities with National Alliance Against Hunger and Food represented by Drive Against Hunger Rally which kicked off in Germany and ended up in Jordan, allocating proceeds to the National Alliance Against Hunger and Food Security to implement a number of charitable projects.

1- Launching :Kulluna Ahl” initiative on 26 July 2008;
2- Installing the Initiative boxes at some shopping malls;
3- Sourcing out young volunteers to promote the initiative;
4- Distributing the first batch of packages on 4 August 2008;
5- Her Majesty Queen Rania Al Abdullah’s visit to GAM premises on 3rd September 2008 during which hermajesty supported “Kulluna Ahl” Initiative with a wholetruck of full of an assortment of food stuff to instigate local efforts towards donation, solidarity, and cooperation.
6- Launching a donation (in kind) campaign at private schools of the Capital Amman to re-invigorate the role of private schools and to instill social responsibility in the hearts and minds of school students and the heads of families. Some of these schools are:
Universal School
Al Manar Primary School
Dar Al Arqam Islamic School
The Ahliyyah School for girls
Al Majd Academy and Kindergarten
The Islamic Scientific College for Girls – Aljubaiha
7- As the private sector was encouraged to pay its dues, Jordan Dubai Capital made a generous donation: 500 food packages worth of 10.000 Jds
Union Bank donated 67 food packages
Sha’ban Group ,Modern Flower Mills ,and Macaroni Factories supported the initiative in kind.
8- since the kick start of the initiative until December 31,2008, 1064 food packages where distributed in the various regions of GAM for the benefit of senior citizens, widows , orphans ,and needy families.
9- Within the context of the initiative, a donation “in kind” was launched on December 30,2008 in the departments and regions of GAM and lasted until February 2,2009.